Jun 22, 2022
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Procter & Gamble is creating its own agency A new blow to the waterline of the agencies, which are seeing how the large multinationals change the rules of the game Tags procter&gamble agencies structure crisis read later favorites Health Festival usa phone list celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. Bad news has been happening lately for agencies. Those who previously usa phone list the market and who were the key to what companies and brands did in terms of marketing and advertising, have become the latest victims of changes in the market. The rise of the internet, the need to be faster or the growing importance of issues such as brand safety or the risks of programmatic advertising have taken a toll on their position. Agencies have had to begin to consider their business model and the need to renew or die . Large multinationals are beginning to take more and more things within the company, in an echo of a more general trend to eliminate intermediaries, save costs and have a more direct relationship with the consumer. The latest move of the many that Procter & Gamble seems to be leading is to directly create its own agency in a way. Movement is important for many reasons. The first is that, like everything the multinational has done so far, it could have an impact on other companies, have a certain knock-on effect that ends up having an impact usa phone list how other usa phone list companies act. After all, the multinational is one of the largest in the market. And this last point has a direct effect on another level, the second element that makes this movement so decisive. P&G is the largest usa phone list in the world and therefore has a very high impact not only on media accounts but also on those of the agencies that serve as intermediaries. In recent times, the company has been one of those that has been the subject of more news, more movements and more statements that show that agencies are not at their best. This last movement could be a kind of straw that breaks the camel's back. why have they done it Why has P&G gotten into this mess? The company seeks, as published by The Wall Street Journal , to improve its efficiency in its usa phone list efforts. That is, she wants to be much more effective in her movements. One of its senior managers explains to the newspaper that in the new model in which brands move, it is necessary to be much more efficient in terms of precision when usa phone list with consumers and creativity. "It's a new model. This requires new agency models," says Marc Pritchard, the giant's chief brand officer. Added to this is another important reason: you want to cut costs. The giant is going to open an office at its headquarters in New York and another at its headquarters in Cincinnati and experts in marketing and advertising will work there.