Placing a lot of emphasis on the use of content marketing as a fundamental element to attract interest and traffic. While other practices are aimed at finding audiences and sending them messages (such as digital advertising and email marketing), "inbound" marketing techniques look for potential customers and dialogue with them (such as social marketing). and communities). Improving shopping experiences will be the activity that will benefit from the greatest increase in spending in 2013. The focus on ecommerce is aimed at improving the ability to find the page as well as the shopping experience. It also includes strategies to better link e-commerce to digital channels, such as search, social networks and mobility.

When asked about how digital marketing activities are financed, two out of 5 companies comment that digital activities saved them compared to Gmail Email List traditional practices, so they could take those resources and reinvest them in their programs. On average, 28% of responses acknowledged reducing their traditional advertising budgets to shift them to digital marketing activities. The corporate website and digital advertising were both defined as the two main priorities for the success of marketing actions, while social marketing was in third place. "

The results of the study suggest that company websites are not going to be displaced, at least for now, by companies' presence on social networks," said Bill Gassman, director of research at Gartner. “Hence, those responsible for marketing companies must continue to invest in measuring and optimizing web pages, using analysis and verification tools, paying attention to all aspects, from the “landing pages” to having attractive content for that visitors interact with their brands.ads By Gregory Delgado Opinion STRATEGY March 7, 2013 The musketeers in action and their marketing to achieve commercial success at fairs and events Tags remarketing email marketing telemarketing smsmarketing read later favorites 0 Gregory Delgado Gregory Delgado Engineer - Executive MBA. Director of Marketing and Sales.