She analyzes remarkable cases in the history of advertising. Despite being successful among university students, Produção Digital believes it can expand learning. Taking advantage of the fact that his audience spends hours of the day moving between work, home and college, Tamires created a series of audios in which he comments on advertising cases that are on the rise at the moment. To pitch the idea, she created a new sales page and another payments page. The objective is that this content format stimulates the study of current events and students' critical sense in moments of locomotion, when they would supposedly do nothing.

To enhance the material, she makes it available on a private track at Hotmart Sparkle. Interested parties must pay a monthly subscription to gain access. Like the idea? There are many other profitable ways to use this unique feature. Check out a complete Outlook Email List guide to subscriptions on Hotmart Sparkle . Embark on the trend Some of you might be wondering about the advantages of crafting audio content. By developing media like this, you are offering your students a different format of content that can be consumed in multiple locations .

Proof of this is PodPesquisa 2018 , made by the Brazilian Podcaster Association (ABPOD) in partnership with CBN, which revealed some of the reasons that listeners adhere to the podcast. Among the main ones, we can list the “quality and diversity of the content” and the “freedom to listen when, how and where you want”. In addition, it shows that you are up to date with world trends . A less recent version of the study, PodPesquisa 2014 , shows that Brazilians listened to approximately 5 podcasts regularly. The story is no different outside Brazil.